Privacy Policy

Eleganza Fashion Private Limited ("Eleganza", "we", "us", or "our") operates the website eleganza.com and related mobile services (collectively, the "Platform"). We are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains how we collect, use, store, and share your personal information when you browse our Platform, create an account, place an order, or otherwise interact with us. By using our Platform, you consent to the practices described in this policy, in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable Indian laws.

We collect the following categories of information:

Account & identity information: Name, email address, phone number, and password when you register or update your profile.

Order & transaction information: Delivery address, billing details, order history, payment method (we do not store full card numbers — payments are processed by secure third-party gateways), and GST details where applicable.

Communication data: Messages you send via our contact form, customer support chats, emails, and product reviews.

Technical & usage data: IP address, browser type, device identifiers, pages visited, referring URLs, and interaction data collected via cookies and similar technologies (see our Cookie Policy).

Preferences: Wishlist items, size preferences, notification settings, and marketing communication preferences.

We use your personal data for the following purposes:

• Processing and fulfilling your orders, including shipping, delivery, and returns
• Creating and managing your account on the Platform
• Processing payments and issuing invoices and tax documents
• Providing customer support and responding to your enquiries
• Sending transactional communications (order confirmations, shipping updates, return status)
• Sending promotional communications where you have opted in (you may unsubscribe at any time)
• Improving our Platform, products, and services through analytics and feedback
• Detecting and preventing fraud, abuse, and security incidents
• Complying with legal obligations, including GST and tax reporting requirements

We do not sell your personal data. We may share your information with:

• Logistics partners: Courier and delivery services to ship your orders
• Payment processors: Secure payment gateways to process transactions
• Technology providers: Cloud hosting, analytics, email delivery, and customer support tools bound by confidentiality agreements
• Legal authorities: When required by law, court order, or to protect our rights and safety

All third-party service providers are required to process your data only for the specified purposes and in compliance with applicable data protection laws.

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including to satisfy legal, accounting, and tax requirements. Order and transaction records are typically retained for seven (7) years as required under Indian tax law. Account data is retained while your account is active and for a reasonable period thereafter. You may request deletion of your account data subject to our legal retention obligations.

Under the DPDP Act and applicable laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request erasure of your data, subject to legal retention requirements
• Withdraw consent for marketing communications at any time
• Lodge a complaint with the Data Protection Board of India

To exercise any of these rights, contact us at privacy@eleganza.com or via our Contact page. We will respond within 30 days.

We implement industry-standard technical and organisational measures to protect your personal data, including SSL/TLS encryption for data in transit, secure server infrastructure, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Our Platform is intended for users aged 18 and above. We do not knowingly collect personal data from children under 18. If you believe we have inadvertently collected data from a minor, please contact us immediately and we will take steps to delete such information.

We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on the Platform. The "Last updated" date at the top reflects the most recent revision. Continued use of the Platform after changes constitutes acceptance of the updated policy.

For privacy-related enquiries, contact our Data Protection Officer:

Eleganza Fashion Private Limited
Email: privacy@eleganza.com
Phone: Available on our Contact page